Project Guidelines and House Rules
LEGO® CUUSOO invites you to submit your ideas to be considered as future LEGO products, and lets you vote on and discuss ideas to help the LEGO Group decide what to release next. We're looking for new, original, and creative ideas, so send us your best!
Keep in mind however, for us to properly evaluate your project and for you take part in the community, you need to follow certain guidelines. The guidelines on this page explain how LEGO CUUSOO works, what makes for an acceptable project, and define our code of conduct.
Making LEGO products from fans' open submissions is an experimental process for us, and we're still learning as we go. We have picked up a few lessons along the way on what we can and can't make. Many of these guidelines are in place to avoid possible headaches for us and false hopes for you once a project reaches 10,000 supporters and is reviewed by our team.
This page is intended to be a plain-language version of the most important parts of our Terms of Service. As a registered LEGO CUUSOO user, you agree to follow these guidelines and the Terms of Service when creating projects and participating on our website.
These guidelines are divided into four sections:
How This Works
- On LEGO CUUSOO, you can suggest ideas for LEGO construction toys using existing LEGO bricks. Unfortunately we can't produce other types of product suggestions, such as computer software/games, websites, apps, books, or non-brick branded items from LEGO CUUSOO projects. We also can't produce new LEGO parts within the scope of LEGO CUUSOO.
- A LEGO CUUSOO "Project" encompasses all of the qualities of your submission. We evaluate projects that reach 10,000 supporters based on three attributes: Your model design (photos, illustrations, or artwork), the way you present it, and the measurable audience that will purchase a LEGO product based on your submission. The degree to which each attribute contributes to our decision may vary on a case by case basis, at our sole discretion.
- Your submissions must be original. You must be the original creator of the LEGO project or idea submitted and you must have the exclusive right to submit your model to LEGO CUUSOO. This means:
- Your submissions are your own work and no one else’s. You agree not to upload images that belong to someone else as a part of your project, even if that person gives you permission. If you want someone else’s idea to become a reality through LEGO CUUSOO, please ask them to post it. Collaborations between builders is welcome, but please refer to guideline #8 below.
- You can submit an idea someone else has already submitted, as long as your work is original. For example, two people can submit original designs of the same model car, or original designs of the same item from a movie. In the case of overlap, we will consider the project that reaches 10,000 supporters first, regardless of which project was submitted to LEGO CUUSOO first. Each person must submit their own original work.
- Your submissions must be complete. (no placeholders!) While you may add new content as your project grows, please don't submit incomplete projects, placeholders, or try to "reserve an idea" to pre-empt someone else. Incomplete projects that consist of minimal images or text, projects that say "images coming soon" or similar, or that that are clearly intended to reserve an idea under the presumption that no one else can submit a similar concept are not allowed.
- LEGO CUUSOO is designed specifically for our older builders. Please note the following age requirements to participate:
- You must be at least 13 years old to have a LEGO CUUSOO account. This is both to promote a quality experience for our community of adult fans, and to comply with our child safety policies. Parents, please do not create accounts for, or submit projects on behalf of, children under 13 (we will remove these accounts or projects without notice). Instead, we suggest allowing your child to share their LEGO creations on the LEGO.com Create & Share Galleries.
- You must be at least 18 years old to submit a project. To submit a project, you must be legally able to enter into a contract with us in case we decide to commercialize your idea.
- When you submit a project on LEGO CUUSOO, you're giving us the rights we need to commercialize your idea. This also means you may not sell anything related to your project independently. You may not sell building instructions, custom kits, or anything related to your project. We will remove projects without notice if we learn you are commercializing content submitted to LEGO CUUSOO. You may share and distribute photos and building instructions free of charge on your own website and online profiles.
- You will receive credit and compensation for your original work. If your LEGO CUUSOO project reaches 10,000 supporters and we decide to release a LEGO set based on your work, you will receive 1% of net sales (this includes original models based on third-party intellectual property such as a game, TV show, or movie).
However, we cannot offer compensation for follow-up products. For example, if we decide to produce additional sets after yours, based on a license we secure to produce your project, or new models in the same genre as your non-licensed project, you will not be compensated. These follow-up projects would operate independently from LEGO CUUSOO.
- You may collaborate with other builders as long as we get specific permission from everyone. You must read and follow these instructions to register your collaborative project with us within one week of starting a new collaborative project, or your project may be removed. If you collaborate with other people on your project and we end up commercializing it, we will pay the entire amount to the project creator (account holder). The account holder will manage the team's relationship with us and will be responsible for compensating each collaborator, including resolving any disputes that may arise.
- Please do not run or promote your own contests, promotions, or giveaways on your LEGO CUUSOO project. While you may promote as you wish online, we do not allow independent contests and giveaways to be run or promoted on our website due to legal limitations. Projects engaged in the above activities will be removed without notice.
- There may be unintentional overlap between your ideas and our current product development. Great minds think alike! If you get an idea for a new LEGO set, it's possible our design team has had a similar idea on their own. If the LEGO Group introduces a product similar to an idea submitted on LEGO CUUSOO you understand and acknowledge that any coincidence is unintentional and release the LEGO Group against any claims of infringement.
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Acceptable Project Content
There's a wide range of awesome ideas that would make great LEGO products. However, in order for us to be able to consider your project, it must fit with our brand values and guidelines. Following these guidelines is the surest recipe for success on LEGO CUUSOO. Here is what works:
- Keep it appropriate. Projects related to the below topics do not fit our brand values and will not be approved for publication on LEGO CUUSOO. We will decide how a project fits these standards at our discretion.
- Politics and political symbols
- Religious references including symbols, buildings, or people
- Sex, drugs, or smoking
- Alcohol in any present day situation
- Death, killing, blood, terrorism, or torture
- First-person shooter video games
- Warfare or war vehicles in any modern or present-day situation
- Racism, bullying, or cruelty to real life animals
- Your original work only. Any LEGO models, elements, or minifigures you post must be your own original work.
- Your models may only use LEGO parts. Projects may only contain genuine LEGO bricks. Competing brand building bricks or "aftermarket" elements manufactured and sold by any third party are not allowed.
- One Project = One LEGO set. Please keep your project limited to suggesting one stand-alone LEGO product, and not a series of products or playtheme. For example, you can submit a LEGO fire truck but we won't allow submissions of a "Fire Department Series" or similar. While it's possible we could consider your set as a starting point for a new play theme, any follow-up products would be developed internally and independently from LEGO CUUSOO.
- Drawings and photos are OK. You may use your own photos or drawings of non-LEGO objects, as long as you describe how you would make them into a LEGO product.
- Please only suggest new ideas. Don't submit projects requesting we re-release or "bring back" discontinued LEGO products or themes in their original form, and don’t submit projects that are “modifications” or “improvements” to existing or past LEGO sets. If you’re submitting a project based on a discontinued LEGO theme or brand (for example Blacktron or Octan), it must be your own new, creative work.
- LEGO CUUSOO is not a gallery to display your creations. Please make it clear through your images and description that you are recommending your submission as a potential LEGO product. If you want to show off your creations instead please post to the LEGO.com Create & Share Galleries and ReBrick.
- Please avoid projects based on brands that are licensed by our competitors. We can't guarantee we can produce your project if it is based on a competitive toy licensor– this is where all the legal stuff becomes complicated. We do not check all new project submissions for license conflicts as there are too many potential conflicts, but such projects may be removed at any time if legal issues arise. To avoid this, you might want to do your own research for potential conflicts before submitting a project.
- Please don't create projects that request only LEGO Minifigures, LEGO Minifigure series, LEGO Minifigures with accessories, or "battle packs".
- No submissions with only company or team logos or mascots. Ideas containing a logo or mascot must be in the context of a meaningful LEGO model.
- Don't submit photos of minors under 18. We need to make sure the images on our site comply with our child safety policies. Please protect your privacy and don't upload photos of children under 18 in your project artwork.
- Please don't use our logos. You may not use the LEGO logo, any close approximation of the LEGO logo, or any logo owned by the LEGO Group in a way that can misleadingly imply endorsement. Please see this guide for clarification.
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Basic Project Quality Standards
We will only approve new project submissions that meet these basic quality standards:
- Photos, renderings, screenshots, and drawings should be clear and well-lit.
- Edited images (using programs like MS Paint or Adobe Photoshop), computer-generated images, and text on graphics should be clear and easy to read. Steer clear of "hand-drawn" computer artwork from basic drawing programs. If you don't have the right LEGO bricks for your project, try using LEGO Digital Designer to build virtually.
- Your project title and description text should be clearly understood and in proper case. Do not use ALL CAPS, all lowercase, MiXEd cAsE, txtspeak, ch4tsp34k, heavy punctuation!!!!!!!, etc. (As you can see, it's hard to read).
- The images you use should match your title and description.
- Your project title and description text must be written in English. You may include text in additional languages, but projects without English titles and English description text will not be approved.
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Help us keep a fun and respectful atmosphere for everyone, with a focus on sharing new ideas for LEGO products. These House Rules are not exhaustive, so please use common sense, mature decision-making, and follow the intent of these House Rules:
- Be respectful. Keep your remarks constructive and respectful. Don't be offensive, creepy, abusive, humiliating or intimidating and don't use profanity, debate, attack, harass, or impersonate others. It's just not cool.
- Stay on-topic. Comments for a specific project are intended for that project only. We mean it. Do not post links or request visits to your own project on someone else's project. Off-topic remarks or unintelligible comments (made in ALL CAPS, txtspeak, chatspeak, and the like) will be removed. All content not related to LEGO products will be removed. If you want to talk about things not directly related to the project, please link your social media accounts to your CUUSOO profile and contact each other through those sites, or use the message boards on LEGO.com.
- Don't advertise, preach, or campaign. LEGO CUUSOO is not a venue for preaching or disseminating your political or religious views. It is also not a venue to advertise any business, non-profit, or charitable cause. Comments, profiles, or projects that intended to advertise (including requests to buy, sell, or trade things), campaign, or promote a political/religious viewpoint as well as content intended to put down a political/religious belief held by another person or group of people will be removed.
- Keep it clean. LEGO CUUSOO is a good, clean environment. Don't create projects or make comments containing hate speech or related to alcohol, drugs, tobacco, politics, sex; or any kind of content containing realistic or extreme violence, or content intended to shock or disgust.
- Respect privacy. You may voluntarily link to your social media accounts on your profile but please do not share your email address, phone number, or other contact details. Never share someone else's personal details that are not readily available on their LEGO CUUSOO profile.
- One account per person, no exceptions. LEGO CUUSOO is designed for creative people who play fairly and honestly. Secondary accounts will be removed when discovered and people who operate multiple accounts risk being permanently banned from participation. Please refrain from creating "team" or group accounts.
- We will step in if we must. We reserve the right to remove any projects or comments that violate these guidelines, at our sole discretion. Repeated or severe violations will result in suspension or ban from LEGO CUUSOO.
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