LEGO CUUSOO

You did it, just in time for the Spring Review deadline! Again, great work and we're impressed with all of the detail and functionality that you have put into the Land Rover Defender 110.

Congratulations on achieving 10,000 supporters. We now officially advance this project to the Review phase.

This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product. This includes factors such as playability, safety, and fit with the LEGO brand. Every potential LEGO product goes through a process like this and must meet the same standards.

This project qualifies for the quarterly review beginning in March, which will also include all projects that reach 10,000 between now and March 4. For more information about the quarterly review process, see this blog post.

The review is a thorough process and from its start, and can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the Land Rover Defender 110 concept.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.

Dear Sheepo,

Congratulations on blowing past the milestone of 5,000 supporters on LEGO CUUSOO for the Land-Rover Defender 110! You're over halfway there!

After seeing this in person at the LEGO Fan Weekend in Skærbæk, Denmark, we're even more impressed! However you know how huge and intricate your model is, and while it is a feat of engineering, the piece count and complexity would make it rather challenging to produce.

Once the project reaches 10,000 and enters the review stage, our design team will need to address the piece count and complexity of this build, and see if it is feasible to maintain the essence of the model while ensuring it uses legal building techniques, is cost effective, buildable, and playable. On the second half of your journey, you are welcome to offer suggestions toward this end. Check out #2 on the post Cheat Sheet: How to Pass the LEGO Review with Flying Colors.

Best wishes as you continue on your journey to achieving 10,000 supporters on LEGO CUUSOO.